Tech Traditions is the official merchandise store for the Texas Tech University Alumni Association. Tech Traditions, operated by Campus Design, is located inside the Merket Alumni Center on the southeast corner of the Texas Tech campus, at 19th and University.

During the school year, Tech Traditions is open from 9 a.m. to 5 p.m. Monday through Friday, and during the Summer, from 9 a.m. to 4 p.m.